Earlier this week rapper Bow Wow posted a photograph of what appeared to be a private jet on his Instagram.
He captioned the photo: ‘Travel day. NYC press run for Growing Up Hip Hop. Lets goo. I promise to bring y’all the hottest show EVER. May 25th on @wetv’
However a vigilant Snapchat user then spotted the rapper on a regular commercial flight and not the private aircraft he seemed to be bragging about on social media.
After a short Google search it then became obvious that the private jet snap was in fact just taken from a page on the internet.
People have responded with their own”faking it until they make it” snaps, revealing how to make it seem like you have a lavish lifestyle – and so the #BowWowChallenge was born.
Here are some of the best: