The beauty industry is a big business and it’s no wonder there are so many companies competing for your custom when you consider that the average woman spends £100,000 on cosmetics over her lifetime.
From MAC and NARS to Urban Decay and Kat Von D, these brands are consistently bringing out inspiring products for make up wearers to get creative with.
However, even huge lovers of make up might not know these surprising facts.
1. Elizabeth Arden
In 1910, Elizabeth Arden was the first person to open a modern beauty salon.