Social media might still come as a new concept to some of us, so it might be even more shocking that many people are bringing in impressive incomes from branding themselves or selling their products on sites such as Instagram, Facebook, Youtube, Twitter and Pinterest.
Forbes has released its first-ever “Top Influencers” list, which spotlights those hard earners who have made some serious money off of social media. So we thought we’d take a look at just how much the big names in fitness and beauty really make.
Whether it’s posts about their ‘exercise of the day’ or a video tutorial of the latest products on the market, it’s believed that vloggers (video bloggers) can make up to $300,000 per post for a video partnership.
This figure lowers slightly for other platforms, with top influencers making around $187,000 per Facebook post and $150,000 per Instagram post.
Those sums are without the book deals, apps, clothing lines and other deals they have going on on the side – so let’s get into exactly who the top posters are, and who you should be following.
Fitness #1 – Kayla Itsines
This Australian 25-year-old is changing the fitness game worldwide and helping millions of people achieve their ‘Bikini Body’. Her “Sweat With Kayla” app generated $17 million in revenue in 2016, which according to analytics firm App Annie beat its competitors in both iOS and Google Play by over 30 percent. She travels the world to hold large scale workouts, including a stadium tour which sold out in an hour. Clearly her devoted 6.6 million Instagram followers are committed to their bodies and to her.